Quantitative vs Qualitative Research

1. Quantitative Research
The research which is based on the quantitative units of measurement is called quantitative research. In this research the result is measured in terms of quantity or amount. Generally large sample size is taken to
conduct the study. It is conducted to know that how and why things are happened in the society. Sources of data are both primary and secondary sources can be used to collect data. Primary data is collected through
structured questionnaire. Different statistical tools like Mean, SD, Correlation, Regression, Test of hypothesis can be used to analyze data in this research.

2. Qualitative Research
The research which is based on the attributes is called qualitative research. In this research the result is not measured in terms of quantity or amount. Generally small sample size is taken to conduct the study. It is conducted to know the response of people. Only primary can be used to collect data.  Primary data is collected through unstructured questionnaire. Different statistical tools like Mean, SD, Correlation, Regression, Test of hypothesis cannot be used to analyze data.